SURMAD UMAR
+923467048464 | Web: http://www.surmadumar.com | surmadumar@gmail.com
I am a dedicated professional committed to contributing to the goals of the organization with integrity and values. My focus is on personal growth aligned with the development of the organization, showcasing a passion for learning and a commitment to delivering high-quality performance. I thrive in diverse and fast-paced environments, cultivating a positive work culture. I bring strong work ethics, effective teamwork, and proactive self-motivation, supported by industry-relevant management and communication skills.
Key Skills
-Retail Operations -Team Leadership -Inventory Control -Warehouse Operations -Compliance
-Risk Management -Supply Chain Management -Adaptability -Sales Strategy -Positive Culture
-Collaboration -Inventory Management -Customer Service
Proficient in optimizing inventory, ensuring compliance, and mitigating risks in store operations. Committed to delivering excellent customer service and satisfaction through effective support. Experienced in leading and managing retail teams to ensure effective business operations. Thrives in diverse conditions, fostering positive work culture through effective communication and cross-functional collaboration.
Professional Experience
METRO Pakistan (Pvt.) Limited
Floor Manager – Dry Food
(April 2022 - Present)Over 6 years of enriched retail experience, overseeing the Dry-Food floor with respect to revenues and stock management across the store and two remote warehouses with expertise in end-to-end inventory management and sales operations management. Committed to maintaining an efficient store environment, with skills in merchandising, staff management, customer services and strict adherence to compliance, while ensuring smooth operational flows across multiple locations.
Key Responsibilities:
- Responsible for driving revenue generation and maximizing profitability across all target groups (Trade, HoReCa, O&I, and CN), consistently analyzing performance and identifying growth opportunities.
- Oversee efficient inventory management, including ordering, receiving, Inter Store Transfers and proper storage of goods, ensuring optimal stock levels to meet demand while managing stock days, minimizing old stock, reducing shrinkage, implementation of FIFO and improving On-Shelf Availability (OSA) in line with aligned targets.
- Ensure full compliance with Standard Operating Procedures (SOPs) by adhering to and surpassing the required standards in Quality Assurance (QA) audits, business audits, and process audits, maintaining a high level of operational excellence.
- Proficiently implement Occupational Health and Safety (OHS) and security compliance protocols, ensuring the workplace is safe and secure for employees and customers alike.
- Effectively handle customer inquiries and feedback using tools like Fresh Desk and Sentimeter, leveraging insights to enhance the Net Promoter Score (NPS) and improve overall customer satisfaction.
- Promote diversity and foster talent development by creating succession plans within the store and ensuring continuity through effective team leadership and engagement, aiming for continuous improvement in Voice-IT scores.
- Implement merchandising layouts, Spaceman and customer traffic flow designs to maximize sales opportunities and execute targeted promotional campaigns, regularly assessing their effectiveness for both new and existing products.
METRO Pakistan (Pvt.) Limited
Department Manager - Edible Grocery & Sweets
(May 2020 - April 2022)Key Responsibilities:
- Assist the Floor Manager in achieving the department's sales targets through collaborative efforts and strategic support. Execute efficient product procurement by utilizing both OPL and Manual Order forms, ensuring timely and accurate inventory replenishment.
- Spearhead the mechanization of the department's operations before the store's opening, optimizing workflow and efficiency.
- Adhere rigorously to Company Standard Operating Procedures, maintaining a high level of professionalism through proper attire and conduct.
- Manage stock and shelves with precision, emphasizing cleanliness, organization, and efficient product placement.
Bindawood Group of Companies (Saudi Arabia)
Store Supervisor at Danube Hyper Market
(Aug 2017 - Sep 2019)Accomplished Retail Branch Manager at Danube Hyper Market, part of Bindawood Group of Companies in Saudi Arabia from Aug 2017 to Sep 2019. Successfully led operations, achieved sales targets, and ensured optimal inventory management. Proven track record in strategic planning, team leadership, and maintaining high retail standards.
Key Responsibilities:
- Drive operational, visual and customer service standards in the store.
- Monitor and review store performance regularly on a daily, weekly, and monthly basis.
- Implement store compliance, health, and safety procedures.
- Maximize sales through effective merchandising and strategic store layouts. Manage the store profit & loss account and monitor shrinkage effectively.
- Gather customer feedback and data to inform continuous improvement initiatives.
MCB Bank Ltd
General Banking Officer
(Apr 2013 - Dec 2016)As a General Banking Officer at MCB Bank Ltd. (Apr 2013 - Dec 2016), managed daily operations, opened accounts in compliance with regulations, and processed financial instruments. Led service delivery, collaborated for sales goals, and maintained a clean branch outlook. Ensured strict adherence to policies and SBP guidelines for risk and compliance.
Key Responsibilities:
- Managed daily banking activities, prioritizing exceptional customer service while upholding company policies. Facilitated account openings in compliance with KYC, AML, and CFT regulations.
- Processed CDRs, POs, and remittance instruments, ensuring accuracy in transactions.
- Ensured strict adherence to procedures, policies, and SBP guidelines.
- Implemented measures to enhance operational efficiency and customer satisfaction.
- Proactively identified areas for process improvement and implemented solutions to streamline operations and enhance overall branch performance.
Education
Board of Intermediate and Secondary Education (D.G. Khan)
2004-2006.
Facultative of Science. (FSC).
Passed in Pre-medical group with: 69%
Board of Intermediate and Secondary Education (D.G. Khan)
2002-2010.
Matriculation.
Passed in Science group with: 71%.
Certifications
- Institute of Bankers Pakistan, JAIBP (Stage 1) (January 2014)
- National Productivity Organization, Certified Project Manager (March 2013)
Thesis: Factors affecting the career choice of graduation students in Pakistan.
Project: Designed online property portal using PHP, MySQL.
Operations Management: Analysis of Operations Practices at KAPCO.
Management Information Systems: MNP (Mobile number portability) of Mobilink.
Training
- Human Rights, Online training session-30Mins. (METRO Pakistan)
- Conscious Inclusion, Online training session-30Mins. (METRO Pakistan)
- Occupational Health & Safety, Online training session-01Hour. (METRO Pakistan)
- Data Protection & IT Security, Online training session-30Mins. (METRO Pakistan)
- Anti-Corruption, Online training session-30Mins. (METRO Pakistan)
- Workshop: Introduction to LINUX and Networking (PSEB).
- Workshop: Video Editing through Adobe Premium (IMS).
- Seminar: Introduction to Islamic Banking (Al Huda foundation).
Possesses comprehensive computer knowledge, with Microsoft Office and further organization-specific software such as JDA (Bindawood), CBS 8.5 (MCB), MMS, M store (Metro Pakistan) and additionally aware of Basic Networking & Web development.
